AI Influencers should be allowed

AI influencers are becoming more and more common on social media in recent years, as companies create fake stars for ads, music and entertainment. For example, companies such as Inception Point AI have started producing AI stars spring 2026. These AI stars are given fictional life stories, different personalities, and specific niches. Some people worry that these AI stars could take jobs away from real people, but I believe they should be allowed on social media if people know they are AI. One reason is that companies can control what AI influencers say and do, which can help prevent harmful behaviour and scandals.

undefined reported in 2025 that generative AI is transforming the methods of performing creative industries, such as music, films and other creative fields. “Unlike previous technologies, GenAI influences not just production but also creative and decision-making processes, challenging traditional notions of human agency and oversight in creativity.” AI is becoming a new tool to create and produce content in these industries.

Inception Point AI already has more than 100 A.I. personas, each with its own personality and area of interest. These virtual influencers can host podcasts, appear in YouTube videos and talk to followers. The company is one of several businesses in media, fashion, film and music working to create AI stars.

The major advantage of AI influencers is that companies can closely control what they say and do. Their content can be checked by companies to make sure it follows laws and ethical standards. According to a undefined, companies can also control interactions with consumers to prevent potential risks of public relations issues or scandals. Unlike human influencers, AI influencers cannot simply do actions or express things without the company’s control. This makes their behaviour and can reduce the chance of unexpected incidents.

But AI influencers also brought some concerns. Some people worry about the human influencers whose jobs are easy to take place by the AI influencers would undefined. However, human influencers could be more trust-worthy than AI influencers to the public as all the behaviour of AI influencers follows their companies, which may also “lie” to customers due to the companies’ benefits.

AI influencers are very advantageous to the companies as they are more controllable. But to human influencers, the AI influencers may grab their jobs. Overall, I think AI influencers should be used because they may reduce concerns for the companies while they may not actually take human influencers’ jobs.