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Instructions:  Conduct research about a recent current event using credible sources. Then, compile what you’ve learned to write your own hard or soft news article. Minimum: 250 words. Feel free to do outside research to support your claims.  Remember to: be objective, include a lead that answers the...

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Shaquille O’Neal, a former professional NBA superstar, dove headfirst into the world of business after an astounding career in basketball.

O’Neal invested in 24-Hour Fitness gyms, Five Guys restaurants, Krispy Kreme doughnut shops, Auntie Anne’s pretzel stands, and Papa John’s pizza establishments.

Furthermore, O’Neal also stepped in the fast-food industry with the successful launch of his own chain, Big Chicken. Since 2018, Big Chicken has generated over $400 million in earnings. The restaurant quickly became a hit among Shaquille O’Neal’s loyal basketball fans. As word got out, the restaurant’s popularity soared and spread to people all over the U.S., gaining a worldwide following.

Besides his multi-million-dollar business empire, O’Neal has appeared in multiple big-company commercials: Icy Hot, Buick, Frosted Flakes, Reebok, Google, Ring, JCPenney, PointsBet sports betting, and Tonka. Based on this, Shaq has tapped into the worlds of basketball, entertainment, entrepreneurship, and philanthropy.

But what makes O’Neal extra special is his genuine kindness and generosity. He’s not just about making money; he’s about giving it back too. O’Neal is heavily involved in charity work and always finds ways to help those in need. Because of his undying support of education, he has paid for 15 of his friend’s Master degrees and given over two million dollars in donations to underserved kids through a NFT sale.

He has partnered with multiple charities such as the Boys & Girls Clubs of America, Special Olympics, and the Make-A-Wish Foundation. Through these organizations, O’Neal was able to raise awareness for important causes and impact thousands of lives.

Overall, O’Neal changed the game for retired athletes. He became a big-time entrepreneur and investor across multiple businesses and endorsements. He’s still winning but in a different way.

Sources:

https://eb18600f7bb2916037f5ee8e636ce199.cdn.bubble.io/f1686439413410x235086878023567080/How%20Shaquille%20O%27Neal%20has%20changed%20the%20%27retired%20athlete%27%20paradigm%20-%20Los%20Angeles%20Times.pdf

https://ground.news/article/from-franchises-to-frosted-flakes-shaquille-oneal-has-changed-what-it-means-to-be-a-retired-athlete_c12810

https://thesportsrush.com/nba-news-400-million-worth-shaquille-oneals-big-chicken-is-everywhere-including-at-this-1-5-billion-sports-arena/

https://www.hoopsaddict.com/what-do-nba-players-do-after-they-retire/

https://thesportsrush.com/nba-news-shaquille-oneal-who-has-made-2-million-donations-paid-for-15-of-his-friends-in-a-life-changing-moment/

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