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The National Basketball Association (NBA) has suspended one of its most promising stars, Ja Morant of the Memphis Grizzlies, for 25 games after a social media video surfaced showing him brandishing a firearm with reckless abandon. This marks the second time Morant has drawn criticism for such behavior.

The legendary point guard, popular for his high-level gameplay and with over 12.5 million followers on Twitter and Instagram, has been criticized for promoting irresponsible gun usage amidst a national gun violence crisis.

Despite the NBA’s concerted efforts to maintain a progressive image on sensitive topics like gun safety, Morant’s actions have threatened to undermine these attempts. However, it does not appear that Morant violated any specific NBA firearms rules.

NBA Commissioner Adam Silver expressed concern over Morant’s actions, stating that the length of the suspension was intended to send a clear message against reckless behavior with firearms. He emphasized the need for responsible gun-handling in light of the onslaught of frequent mass shootings nationwide.

The executive director of the NBA players’ union, Tamika Tremaglio, deemed the punishment “excessive and inappropriate,” stating that Morant has shown remorse and that the union will explore all available options and suggested potential actions such as challenging the severity of the suspension and providing guidance to Morant.

This isn’t Morant’s first encounter with controversy regarding irresponsible gun behavior; Morant was previously suspended for eight games in March for waving a firearm in a nightclub, after which he apologized and sought help to manage his stress. A second video surfaced in May showing Morant waving a gun while riding in a vehicle, leading to an indefinite suspension by the Grizzlies.

Kris Brown, the president of Brady, a nonprofit dedicated to gun violence prevention, emphasized that “Public figures bear a significant responsibility in modeling appropriate behavior on vital matters such as these. The NBA’s action against Morant is not just appropriate; it sends a clear message about the seriousness of reckless firearm handling.”

Although the NBA has an outwardly progressive stance on gun safety, several team owners, including Tilman Fertitta of the Houston Rockets, James Dolan of the Knicks, and the DeVos family of the Orlando Magic, have financially supported politicians opposing tighter gun restrictions.

Despite the incident, Morant remains a prominent figure in the NBA. Having led the Grizzlies to the playoffs three times, the All-Star guard was set to enter his fifth season, and released a statement on Friday apologizing for his actions and promising to improve his self-control.

In spite of Morant’s promises to improve, public relations expert Lawrence Parnell of George Washington University underlines the road ahead. He suggested that while there is potential for a positive outcome from this incident, Morant’s reputation repair would require more than counseling and apologies – his journey back to public acceptance would need to include long-term change and stability in his behavior.

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