Beach Bunny, an indie-rock band formed in 2015, has recently been enjoying an influx of popularity thanks to the many enthusiastic users of TikTok. With their newfound prominence amongst younger generations and the high expectations of new fans, can Beach Bunny keep the ball rolling?
“I’m honestly so nervous,” admitted singer-songwriter Lili Trifilio the day before Beach Bunny was scheduled to headline a sold-out show at the Music Hall of Williamsburg in Brooklyn. The recent success of her band hadn’t truly seemed real, especially since most of it had happened during lockdown. “Over the pandemic, Beach Bunny has grown like 200 percent,” Trifilio continued, “and I don’t know what to expect.”
Beach Bunny’s popularity on the Internet has largely stemmed from “Cloud 9,” a giddy, guitar-driven love song from the band’s debut album, “Honeymoon.” The single went viral on TikTok in March 2021, and over 360,000 videos have since used the song’s chorus to soundtrack montages of users’ lovers, crushes, and friends. The song has been streamed on Spotify over 240 million times.
Tegan Quin, one half of the indie-pop duo Tegan and Sara, expressed her adoration and love for Beach Bunny in a phone interview. “The lyrics are so smart, and melodically I find all their songs to be really creative,” she said. Tegan and Sara had been fans of the band before their sudden fame from “Cloud 9,” but after the popularity of the hit, the sisters were offered an opportunity to collaborate with Beach Bunny on a new fan-requested version featuring “she” and “they” pronouns.
Actor Bob Odenkirk also had praises to sing for Beach Bunny from his own unique perspective: Odenkirk became a vocal fan after discovering the band in The Chicago Tribune and immediately vibing with their unique indie-rock sound, which reminded him of music from his “days of yore.” “I’m an older white guy, and her lyrics are about longing and written from a female perspective,” Odenkirk said. “But I still feel very connected to the pain and estrangement of my 14-year-old self, and I always will.”
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“I’m honestly so nervous,” admitted singer-songwriter Lili Trifilio the day before Beach Bunny was scheduled to headline a sold-out show at the Music Hall of Williamsburg in Brooklyn. The recent success of her band hadn’t truly seemed real, especially since most of it had happened during lockdown. “Over the pandemic, Beach Bunny has grown like 200 percent,” Trifilio continued, “and I don’t know what to expect.”
Beach Bunny’s popularity on the Internet has largely stemmed from “Cloud 9,” a giddy, guitar-driven love song from the band’s debut album, “Honeymoon.” The single went viral on TikTok in March 2021, and over 360,000 videos have since used the song’s chorus to soundtrack montages of users’ lovers, crushes, and friends. The song has been streamed on Spotify over 240 million times.
Tegan Quin, one half of the indie-pop duo Tegan and Sara, expressed her adoration and love for Beach Bunny in a phone interview. “The lyrics are so smart, and melodically I find all their songs to be really creative,” she said. Tegan and Sara had been fans of the band before their sudden fame from “Cloud 9,” but after the popularity of the hit, the sisters were offered an opportunity to collaborate with Beach Bunny on a new fan-requested version featuring “she” and “they” pronouns.
Actor Bob Odenkirk also had praises to sing for Beach Bunny from his own unique perspective: Odenkirk became a vocal fan after discovering the band in The Chicago Tribune and immediately vibing with their unique indie-rock sound, which reminded him of music from his “days of yore.” “I’m an older white guy, and her lyrics are about longing and written from a female perspective,” Odenkirk said. “But I still feel very connected to the pain and estrangement of my 14-year-old self, and I always will.”
Link to article: https://s3.amazonaws.com/appforest_uf/f1657493526368x866148319000531200/Beach%20Bunny%20Is%20Building%20an%20Indie-Rock%20Career%20in%20a%20Time%20of%20TikTok%20-%20The%20New%20York%20Times.pdf
