The movie is just one of Universal’s latest successes. “Sing 2” has passed $406 million; “The Bad Guys” has passed $243 million. “Minions: The Rise of Gru” can bring families back into movie theaters.
“For many months there was this idea that family audiences were not going to come back to the theater. We can put that to rest,” said Paul Dergarabedian, the senior media analyst for Comscore.
The movie is one of the biggest openings ever for a July Fourth holiday weekend. It’s playing in 61 markets; its worldwide total is $202.2 million.
“Despicable Me,” a popular series, was delayed 2 years because of the pandemic.
“This became an event. It was a holiday weekend, the release date was perfect, the marketing was spot on, and everyone knew this was going to be in theaters only,” says Dergarabedian
“Minions: The Rise of Gru” attracted a lot of families, even the ones with younger kids. According to Lindsey Bahr, a writer for The Washington Post, she states “‘Minions 2” attracted all ages to the theater, even the very young. According to PostTrak surveys, 12% were under the age of 10.”
Overall, the movie has just attracted audiences, and it will be a huge success for Universal. Families enjoy it, and it has a good sense of humor.
“Families feel very comfortable bringing all their kids to the theater,” Orr says. “These results speak for themselves.”
“For many months there was this idea that family audiences were not going to come back to the theater. We can put that to rest,” said Paul Dergarabedian, the senior media analyst for Comscore.
The movie is one of the biggest openings ever for a July Fourth holiday weekend. It’s playing in 61 markets; its worldwide total is $202.2 million.
“Despicable Me,” a popular series, was delayed 2 years because of the pandemic.
“This became an event. It was a holiday weekend, the release date was perfect, the marketing was spot on, and everyone knew this was going to be in theaters only,” says Dergarabedian
“Minions: The Rise of Gru” attracted a lot of families, even the ones with younger kids. According to Lindsey Bahr, a writer for The Washington Post, she states “‘Minions 2” attracted all ages to the theater, even the very young. According to PostTrak surveys, 12% were under the age of 10.”
Overall, the movie has just attracted audiences, and it will be a huge success for Universal. Families enjoy it, and it has a good sense of humor.
“Families feel very comfortable bringing all their kids to the theater,” Orr says. “These results speak for themselves.”