Shaquille O’Neal, a 51-year-old retired NBA professional basketball player, is now a major brand ambassador and owner of several brands. He concentrates on advertising diverse brands like car insurance companies, printers, cereal, donuts, chicken, beverages, and pizza.
Businesses that were endorsed by O’Neal have all flourished more than ever. According to the Los Angeles Times, Natasha Brison, a professor that works for athlete branding said, “I think his brand is stronger now than it has ever been. He’s literally reshaped what it means to be a retired athlete.”
He advertises brands by appearing in their commercials and working with live event companies. Some brands that he worked with are Buick, Frosted Flakes, Google, Pepsi, Reebok, Zales, AriZona, Macy’s, and Papa Johns. O’Neal felt like after retiring as an athlete that he should change his goals and start working with businesses. As stated in the Los Angeles Times, he said at the International Franchise Assn. Conference in San Diego, “I learned from the great Magic Johnson that it’s OK to be a superstar basketball player. But at some point, you want to start investing in business.”
Not only did he partner with brand companies, he also covered funeral costs for families, bills for families in need, and even bought several gifts for families that were crime victims.
According to the Los Angeles Times, Brandom Brown, a clinical associate professor of sport management at New York University, said, “For so many consumers today, they’re looking for authenticity. Shaq has just been caught on social doing so many things. He seems to be a good guy, authentically.” His countless acts of charity have earned him so much trust and praise.
O’Neal had decided to take retirement to the next level and continue to work hard not only as a businessman, but also as a kindhearted person everyone will remember for doing several commendable things.
Businesses that were endorsed by O’Neal have all flourished more than ever. According to the Los Angeles Times, Natasha Brison, a professor that works for athlete branding said, “I think his brand is stronger now than it has ever been. He’s literally reshaped what it means to be a retired athlete.”
He advertises brands by appearing in their commercials and working with live event companies. Some brands that he worked with are Buick, Frosted Flakes, Google, Pepsi, Reebok, Zales, AriZona, Macy’s, and Papa Johns. O’Neal felt like after retiring as an athlete that he should change his goals and start working with businesses. As stated in the Los Angeles Times, he said at the International Franchise Assn. Conference in San Diego, “I learned from the great Magic Johnson that it’s OK to be a superstar basketball player. But at some point, you want to start investing in business.”
Not only did he partner with brand companies, he also covered funeral costs for families, bills for families in need, and even bought several gifts for families that were crime victims.
According to the Los Angeles Times, Brandom Brown, a clinical associate professor of sport management at New York University, said, “For so many consumers today, they’re looking for authenticity. Shaq has just been caught on social doing so many things. He seems to be a good guy, authentically.” His countless acts of charity have earned him so much trust and praise.
O’Neal had decided to take retirement to the next level and continue to work hard not only as a businessman, but also as a kindhearted person everyone will remember for doing several commendable things.
